Natalie Waddell started LawyerLocate.ca in April of 2002 to provide a cost-effective online marketing venue for Canadian lawyers.
She found in her own search for a lawyer in the mid-nineties to be very difficult as there was a lack of connection between lawyers and their potential clients.
Today, LawyerLocate.ca Inc. has grown to be one of the most recognized legal directories and referral services in Canada.
The purpose of the website is not only a benefit to the public with a free Canadian-wide referral service that is accessible on any device, it’s also a cost-effective advertising venue for all Canadian lawyers. Our membership base and our website traffic have increased exponentially since the launch.
We continue to aggressively market the site globally, both online and offline, in efforts to generate quality potential clients for all our members, regardless of where they are located in Canada.
“I quickly realized that the tools available to assist someone in finding the right lawyer were grossly inadequate. Not only inadequate for the individual in need of a lawyer, but also inadequate for the lawyers in search of new clients. There had to be a better way to connect clients and lawyers in a more efficient manner, without wasting everybody’s time and effort.”